High Point, NC, — The High Point Market Authority announces its Keynote Series for Spring Market, April 22 – 26, 2017. This educational series will bring two keynote speakers to High Point Market, each with a different focus geared towards the various types of buyers that typically attend Market, namely retailers and interior designers.
Both sessions will occur on opening day of Market, Saturday, April 22, in the High Point Theatre. Teaming up with multiple associations for the events, these sessions seek to enhance a buyer’s Market experience with timely, relevant and forward-thinking topics.
“In reviewing attendee feedback, we’ve learned that education is one of the top three reasons buyers come to High Point Market,” commented Tom Conley, president and CEO of the High Point Market Authority. “We strive to consistently provide our buyers with engaging programs that explore the essential components they need to enhance and elevate their businesses. This Keynote Series is an exciting opportunity for us to showcase relevant experts who have vital information to share with the home furnishings industry.”
Partnering with the American Society of Interior Designers (ASID), the first Keynote Series session will also be the kick-off to the popular Design Viewpoints Series. The session will feature well-known designer Robin Wilson, founder of Robin Wilson Home. An expert in clean design and wellness, and a sustainability advocate, Wilson is also the chief creative officer of the licensing division of Robin Wilson Home, which has generated over $80 million in branded revenue from textiles and cabinetry since 2010.
Partnering with the Home Furnishings Association (HFA), the second Keynote Series session will feature Google’s Strategist and Marketing Development Manager, Andrew Leonard. Leonard will discuss how retailers can use digital tools to increase store traffic and will also accept Q&A from the audience.
The Keynote Series program titles and descriptions are as follows:
Design Disruption: How Wellness and Sustainability is More Than a Trend
Speaker: Robin Wilson, Founder of Robin Wilson Home
Saturday, April 22
12 p.m. – 1 p.m.
High Point Theatre
Presented by the High Point Market Authority and ASID. Clean Design is a methodology of “free to fabulous” options for wellness, allowing you to manage and eliminate triggers for allergens, to guide your clients to hypoallergenic design choices, and to increase your revenue as you educate your client base. Join us as Robin Wilson shares how she built a business that speaks to 60 million consumers who suffer from asthma and allergies, including information on consumer concerns and priorities for design around eco-friendly homes and a non-toxic lifestyle. Complimentary boxed lunch provided (first come, first serve). 1 CEU.
Turn Web Traffic Into Foot Traffic; Google Shows How to Win the Moments That Win Customers
Speaker: Andrew Leonard, Google Strategist and Marketing Development Manager
Saturday, April 22
3 p.m. – 4 p.m.
High Point Theatre
Presented by the High Point Market Authority and the Home Furnishings Association. Marketing is only getting harder. With smartphones, computers, and soon, virtual reality, things have gone from confusing to complex. However, Google believes each new device and frontier is another opportunity for you to reach your customers when it matters. Join Andrew Leonard, Google Strategist and Marketing Development Manager, to hear how you can take advantage of the new landscape. Andrew will focus on how to utilize Google products to drive traffic into your brick and mortar retail store. Q&A to follow.
Both sessions are open to all Market attendees with a valid Spring Market pass. Doors will open 30 minutes prior to each session. Information about Keynote Series can also be found at http://www.highpointmarket.org/event/keynote-series.
Speaker headshots available at https://www.dropbox.com/sh/g2y3qg8rgashhdn/AAB_DXcHcWfyATESB0prR397a?dl=0 or by emailing ashley@highpointmarket.org.