Events
National
ASID Learn x Design at High Point Market

Description

The American Society of Interior Designers (ASID) presents Learn x Design at High Point Market, an exciting virtual program of curated content featuring interior design industry leaders who will share insight on building and scaling your business, navigating the evolution of the market, and managing client relationships. Walk away with the skills you need to maximize your business during these extraordinary times & learn strategies from leading designers on how to grow profitability, attract new business and communicate more effectively with clients.

Date and Time

October 15-20, 2020

Location

Online

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How to Attend: All seminars will take place via GoToWebinar as part of High Point’s virtual programming. Registered attendees will receive International Design Continuing Education Council (IDCEC) approved continuing education credit per seminar. Live sessions are free and open to all interior designers, retailers, and other design enthusiasts. Following their live airings, recordings of the events will be available as on-demand CEUs on the ASID Academy, the Society’s online learning platform offering easily accessible professional development. On-demand programs will be free for live event registrants and ASID members and made available for a small fee to all others. Questions about how to register? Download our Registration Guide.


Schedule


In Conversation: Kerrie Kelly on Designing an Agile and Thriving Business

Date: Thursday, October 15, 2020

Time: 12 – 1 p.m. ET

Speakers: LuAnn Nigara, Co-Owner, Window Works; Host, A Well-Designed Business® and Kerrie Kelly, FASID, NKBA, CAPS, FY21 Chair, American Society of Interior Designers National Board of Directors and Creative Director, Kerrie Kelly Design Lab

Expert interviewer LuAnn Nigara dives deep in conversation with acclaimed designer and ASID National Board of Directors Chair Kerrie Kelly. Hear how Kerrie has built her business and how she is navigating the impact of COVID, as well as her goals for the year ahead at ASID. Kerrie and LuAnn will explore the lessons learned along the way, including: how to navigate a changing business landscape, building and maintaining client relationships, and challenging yourself to take leadership positions to expand your skills and personal resilience. 1 IDCEC-approved CEU. Learn x Design program presented by ASID.

Can We Talk? Navigating Difficult Client Conversations

Date: Saturday, October 17, 2020

Time: 12 – 1 p.m. ET

Speakers: Phyllis Harbinger, FASID, CID, Founder, Phyllis Harbinger Design and Business Consulting; Principal, DCI Studio (moderator), Cheryl L. Luckett, Owner and Principal Designer, Dwell by Cheryl Interiors, John McClain, Associate ASID, Principal Designer, John McClain Design, and Beth Diana Smith, Associate ASID, Owner + Principal Designer, Beth Diana Smith Interior Design   

In a perfect world, you and your client would always be “on the same page” and in agreement on the project at hand. Instead, we live in a world where you must manage professional and/or personal differences to maintain a strong business relationship. Now more than ever, navigating client communications and interactions are the key to success. Moderated by Phyllis Harbinger, FASID, CID, panelists Cheryl Luckett, John McClain, Associate ASID and Beth Diana Smith, Associate ASID will share their insights and tips for navigating tough conversations with clients. 1 IDCEC-approved CEU. Learn x Design program presented by ASID. 

Woo to Close

Date: Tuesday, October 20, 2020

Time: 12 – 1 p.m. ET

Speaker: Sandra Funk, Associate ASID, CEO + Principal Designer, House of Funk; Founder, Interior Design Standard

Sandra Funk shares her secrets on how to land your dream client. After nearly two decades in the industry, Sandra wants to help you run the most efficient, joyful and profitable business possible, and she knows that attracting new clients is a key ingredient to success. Sandra will walk you through her potential new client process from the initial call to closing the sale and provide you with the scripts, templates and resources guaranteed to elevate your client game. 1 IDCEC-approved CEU. Learn x Design program presented by ASID.