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Design to Lead Summit


After completing your Design to Lead guided journey, you will be empowered to advance your career, using the key skills you’ve learned to become the next design leader in your organization.



4 p.m.

Registration Opens

6 p.m. – 8 p.m.

Part 1: Connect
Whiskey Park – W Atlanta - Midtown

Victor Ermoli and other thought leaders will kick off Design to Lead, engaging attendees and forging unexpected connections.


8:30 a.m. – 10 a.m.

Part 2: Inspire
Great Room – W Atlanta - Midtown

Victor Ermoli sets the stage, followed by Margaret Alrutz, who will inspire attendees to take on leadership roles that challenge them to be bigger than their domains and to move beyond design into unfamiliar territory. John Peterson and Stephanie Douglass will share their personal perspectives on leadership.

10 a.m. – 10:30 a.m.

Refreshments, discussion and delight

10:30 a.m. – Noon

Part 3: Challenge
Meeting Rooms – W Atlanta - Midtown

A: Strengths-Based Leadership
Marjorie R. Barlow, Ph.D., and Amy Lukken

B: Communications
Nila R. Leiserowitz, FASID, IIDA, and Tama Duffy Day, FASID, FIIDA, NCIDQ, LEED AP BD+C,

Noon – 1:30 p.m.

Part 4: Engage
Great Room – W Atlanta – Midtown

John Spirk will present the negotiation skills you need to succeed as a designer.

1:30 p.m. – 3 p.m.

Part 5: Challenge (again)
Meeting Rooms – W Atlanta - Midtown

A: Strategic Thinking and Problem Solving
James P. Cramer

B: Understanding People
Stephanie Douglass

3 p.m. – 3:30 p.m.

Refreshments, discussion and delight

3:30 p.m. – 5:30 p.m.

The Whole Picture: Empower
Great Room – W Atlanta - Midtown

Marty Neumeier connects all the parts of your journey in his interactive talk. You’ll learn about the five “metaskills” — the basic talents of feeling, seeing, dreaming, making and learning. Those who master these skills can rise to a high level of creativity, fulfillment and influence. 

Victor Ermoli will challenge you to put what you have learned into practice and to continue your leadership growth. 

6:30 p.m. – 8:30 p.m.

Closing Reception: SCADpad 
SCAD Atlanta

Continue your discussions at the next generation of urban housing development at SCADpad. Transportation will be provided to and from the W Atlanta - Midtown.