Small Business Management


From Crisis To Opportunity: How To Attract (not desperately seek) Your Ideal Client or Job

When nothing is certain, everything is possible! Today’s economy requires designers to be curious, flexible, positive, and authentically proactive (not reactive!).

Learn how to reframe economic conditions as an opportunity to reinvent and reposition your "brand." Attract (NOT desperately seek) your ideal clients or job. Discover a bigger picture of your business and your career to create new strategies for an inspired action plan.

Attendees will compare and evaluate a new business model versus the old business model and how these changes affect their branding strategy.

Through interactive lecture, small group discussion, worksheets, real-life stories and games, designers will:

  • Clear the chaos & stay grounded with well-defined business values & priorities.
  • Practice the role of intuition to change, rebrand, make decisions & take risks.
  • Evaluate the pain of the status-quo vs the fear of the unknown.
  • Develop an inspired 4-Word Business/Career Plan.
  • Address apathy, burnout & the difficult client/job.
  • Correctly discern the right market/career & the wrong client/job.
  • Gain clarity about beliefs, the economy, and "reality."
  • Get inspired & recharged to bring your authenticity into the new economy.

Program includes FREE online, anonymous ASID Chapter survey and post-seminar motivational e-postcard to reinforce concepts presented.

Seminar is based on previous presentations to ASID & IIDA Chapters, NKBA, IDEC, Gensler Architecture, Allsteel, Steelcase, Callison Architecture, Antron/Invista & Commercial Office Interiors.

 


Presentation: "Difficult Conversations: Transforming Problematic Situations into Relationship Strengthening Opportunities"

Angela MerolaPresented by: Angela Merola
Available CEUs: 0.2 Basic
Designation: General (G)
Subject Index: Business & Professional Practice:Design Practice Management (8.2)

Do you dread having these uncomfortable conversations with your clients so much that you decide that "absorbing" the cost is easier than having the conversation?  Generally, designer professionals don't have formal training to handle these conversations and yet they impact profits and are as important as the artistry of design.  If done with confidence, ease and effectiveness, a designer can move smoothly through projects.  In this economy, it's essential to have the tools and the confidence to easily handle any conversation so that you can accept any project.

As a life/business coach in the design field, Angela provides specific tools to help designers, architects and IPs find their style to confidently defuse any difficult conversation or situation. In this highly interactive presentation, Angela will share verbiage and phrases that shift the conversation from adversarial to partnership for resolving the issues, reducing stress and creating another opportunity to strengthen clients' respect and trust in the partnership.  Learning tools to handle these energy draining situations allow designers to spend more time "designing" and less time stressing about how to have a difficult conversation!

Paper and a pen are recommended and hand-outs will be provided.

 


Presentation: "Client Magnet(ism): Tools for Attracting Clients"

Angela MerolaPresented by: Angela Merola
Available CEUs: 0.2 Basic
Designation: General (G)
Subject Index: Business & Professional Practice:Design Practice Management (8.5)

Magnetism is one of the strongest forces in human nature that contributes to all things we choose.  Be it a spouse, employee, doctor, hair stylist, friend, and yes, an interior design professional!  What is client magnetism?  It is the clarity, belief and excitement of your “secret sauce" and expression of your gift as a design professional.   This is transformed as magnetism that exudes allure, appeal, charm, charisma and pulls clients into wanting what you have to give. Clients have an extraordinary ability to quickly eliminate designers who cannot make obvious, fast connections between their problem and your ability to provide the best solution.  Through authentic magnetism, you can be compelling, and quickly gain their trust that you are the right match for them (be it from your web site, Facebook, or face to face). How do you get magnetism?   Some people have it oozing from them naturally.  Others have to work at it.  In this presentation, you will use 3 easy steps to find your exclusive “secret sauce".  You will understand your value from your clients' eyes, who your “tribe" is and begin a client profile.  And finally, you will walk away with a new internal spark of magnetism and a new perspective on how to translate that into all forms of communication.

 


Presentation: "Practice Makes Perfect: Business Tools for Success"

Donna ViningPresented by: Donna Vining, FASID, IIDA, RID, CAPS
Available CEUs: 0.2 Basic
Designation: Health/Safety (HS)
Subject Index: Business & Professional Practice: Proposals (8.7)

This session will address the tools that are essential for ANY effective design business. Participants will learn the importance of contracts, letters of agreement and proposals. Actual examples will be cited, as well as the differences and merits of these invaluable business tools. Past participants of this course have cited it as one of the best and most informative seminars they have attended. And while the subject matter is serious business, the presenters guarantee the audience will have fun!

 


Presentation: "For Designers Only: Creating Conversations of Expectation"

Presented by: Jody Sievert
Available CEUs: 0.2 Basic
Designation: General (G)
Subject Index: Business & Professional Practice: Personal Development (8.5)

An interactive seminar of how to have straight conversations with design clients.

 


Presentation: "From Crisis To Opportunity: How to Attract Your Ideal Client or Job"

Liesbeth TrappenburgPresented by: Liesbeth Trappenburg
Available CEUs: 0.2 Basic
Designation: General (G)
Subject Index: Business & Professional Practice:Design Practice Management (8.8)

When nothing is certain, everything is possible! Learn how to reframe economic conditions as an opportunity to reinvent and reposition your “brand." Attract (NOT desperately search) your ideal clients or job.  Discover a bigger picture of your business/career and create new strategies for an inspired action plan.

Attendees will compare and evaluate a new business model versus the old business model and how these changes affect their branding strategy.

Through interactive lecture, small group discussion, worksheets, real-life stories and games, designers will:

  • Clear the chaos & stay grounded with well-defined business values & priorities.
  • Practice the role of intuition to change, rebrand, make decisions & take risks.
  • Evaluate the pain of the status-quo vs the fear of the unknown.
  • Develop an inspired 4-Word Business/Career Plan.
  • Address apathy, burnout & the difficult client/job.
  • Correctly discern the right market/career & the wrong client/job.
  • Gain clarity about beliefs, the economy, and “reality.”
  • Get inspired & recharged to bring your authenticity into the new economy.

Program includes FREE online, anonymous ASID Chapter survey and post-seminar motivational e-postcard to reinforce concepts presented.

Seminar is based on previous presentations to ASID & IIDA Chapters, NKBA, IDEC, Gensler Architecture, Allsteel, Steelcase, Callison Architecture, Antron/Invista & Commercial Office Interiors


 

Presentation: "Brand Distinction: The Dynamics of Building a Powerful Brand"

Presented by: Mark Fernandes
Available CEUs: 0.2 Basic
Designation: General (G)
Subject Index: Business & Professional Practice:Design Practice Management (8.8)

Your brand matters.  It impacts the decisions you make, how you interact with your clients, your creative output, and how you are perceived in the marketplace. Through powerful storytelling, compelling case studies of iconic brands, and interactive exercises, conversations and Q&A sessions, Mark Fernandes demystifies the complexities and benefits of architecting a strong and resonant brand.  In this course you'll learn how to leverage your inherent creativity to craft your brand fundamentals, how to effectively increase the reach, relevance and endorsement of your brand, how to influence others to be passionate stewards of your brand, and ultimately, how these strategic and conceptual exercises will transform your business.