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Economic Trends


Survival Techniques for the Small Design Firm

Michael ThomasMichael Thomas, FASID
Available CEUs: 0.2 Basic
Designation: General (G)
Subject Index: Business & Professional Practice: Design Practice Management (8.2)

There is no doubt in any ones mind or business that the next few months are going to be challenging to everyone’s financial, business and cultural future. With home sales down, the credit crunch with the nation’s banking system added to the bust on Wall Street plus the crisis with the automotive manufacturers, it seems there are no easy fixes or short term answers. As with most small businesses of every kind, there will continue to be difficulties in dealing with such issues as finding your next project and client since most of the marketplace has pulled back and taken a “wait and see” approach. But here are ten techniques you can do now to help your business survive in these unsettling times but just as important, ensure that you are well positioned in the marketplace when better, more prosperous economic times return. And they will.
 


Creating Value: Do You Offer What Clients Want?

Christine PiotrowskiChristine Piotrowski, FASID, IIDA
Available CEUs: 0.2 Basic
Designation: Health/Safety/Welfare (HSW)
Subject Index: Business & Professional Practice: Design Practice Management (8.2)

In good times and bad, creating value for clients is a critical component to achieving success for the designer. However, many clients do not value interior design services resulting in lower compensation levels. The fee a client is willing to pay for design services reflects the value the client places on the service. The greater the perceived value, the higher the fee they are likely to pay. Value-based compensation recognizes fees for professional design services as an alternative to other methods of compensation. Residential and commercial designers will learn how to focus on value as the basis for their professional fees. Topics discussed: The concepts of value in design services; client perceptions of value; identifying the designer's value; and shaping your fee.
 


Supersize Your Success: 7 Steps to Peak Profits in Challenging Economic Times

Fred BernsFred Berns
Available CEUs: 0.2 Basic
Designation: Health/Safety/Welfare (HSW)
Subject Index: Business & Professional Practice: Design Practice Management (8.2)

It doesn't take magic to rise above this Recession, and connect with better clients, close bigger deals, and achieve greater profits. It takes seven simple sales and marketing strategies. Attend this program, and you'll learn a single sales technique that will help you immediately boost your income. And a single phrase that will help you IMMEDIATELY increase the number of sales you close. And a simple word that will IMMEDIATELY set you apart and above all of your competitors. And a surprisingly easy marketing technique that will help you IMMEDIATELY increase your website traffic and sales. And…you'll learn several more business-building techniques.
 


Be Profitable in Any Economy

Vicki SuiterVicki Suiter
Available CEUs: 0.2 Basic
Designation: Health/Safety/Welfare (HSW)
Subject Index: Business & Professional Practice: Design Practice (8.2)

As a designer are you wondering how in these tough economic times you can serve your clients, stay competitive in pricing, AND still make a profit? In an effort to ‘get more work’ the first tactic is often to lower prices. If enough volume doesn’t follow, this strategy will leave you broke! If you want to take control of your bottom line, boost sales and consistently generate a profit, attend this session! After attending Be Profitable in Any Economy, attendees will have a greater understanding of what drives profits and cash flows, and know how to better control both. We will address the specific actions you can take to start being more profitable now, and how to keep focused on the critical elements that will get you the results you want.
 


Staying Up in a Rollercoaster Economy: Steps for Staying Postitive and Attracting Clients

Angela MerolaAngela Merola
Available CEUs: 0.2 Basic
Designation: General (G)
Subject Index: Business & Professional Practice: Design Practice Management (8.5)

Is your business, and emotional state, on the same rollercoaster as the economy? Without a major mental shift, designers cannot succeed for the long haul. It is a buyers’ market with vast choices. Clients have refined and reprioritized their criteria to include stability, enthusiasm, authentic passion, confidence, connection and positive attitude. All which have been found to be client magnets in this new economy!

Angela reveals the power of coaching techniques that shift mental moods from stuck and hopelessness to possibility thinking. She flips doom and gloom thinking upside down and busts open the creative doors to seeing vast opportunities that seemingly didn’t exist before.

The essence of staying positive lies in making a mental shift from hopelessness to possibility. And people find the first step to be the most difficult; digging out from the frustration, desperation and realization that the economy is never going to be the same. Angela takes the audience on a journey to help make this mental shift. Once a person makes even a slight shift, they become hopeful, self empowered, purposeful and clarity toward new approaches to find business opportunities begins to open doors. Decade after decade, research confirms a positive person achieves far more success, health and happiness than a person in any other type of mental disposition.

Video, photo’s and a limited number of PowerPoint slides will be used to support the presentation objectives. Angela’s presentation approach includes audience exercises, interaction, Q&A and partnerships with other audience members.
 


Tools, Tips, & Tactics: Finding a Job in a Tough

Kenneth G. Roberts
Available CEUs: 0.2 Basic
Designation: General (G)
Subject Index: Business & Professional Practice: Personal Development (8.5)

This course is designed to help designers and architect find employment in this or any economy. Using tested tactics by industry recruiter on how to find unpublished jobs, positioning oneself to get the attention of the hiring manager with an effective resume, and job search campaign. Develop an effective portfolio and how to interview to land that the job. Using no or low cost methods to market yourself can be an effective way find a job and then knowing what to do when your foot is in the door is crucial in securing employment in any economy. This course will help you be better prepared to ensure you get employed Now!