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Design and Behavior

Visual Quality by DesignGreat looking spaces make us feel good. They can energize us to do our best work, soothe away life’s little stresses, and add glamour to fashion or festivities.

Spaces can affect us in many other ways besides. What we sense in a space, consciously or unconsciously, can affect how we feel about ourselves, the people we interact with or the institution housed in that space. Good design takes into consideration the many ways that a space can influence the people using it and seeks to optimize desired behaviors and/or minimize undesired behaviors.

Through the skillful use of lighting, color, space arrangement and other visual cues, an interior designer can render a look and feel that influence how a space “speaks” to us. When applied strategically, these and other design skills can be used to create spaces that contribute to business or organizational goals.

Studies have shown that design can influence consumer purchasing, customer satisfaction and client confidence. It has been linked to increased worker productivity and employee retention, to infection control and patient recovery in healthcare settings, to improved concentration and learning in schools, and to reduced injuries in restaurants and bars.

When you hire an interior designer, you are working with a professional who understands not only how to create a great looking space but how that space impacts the people who will use it—your clients or customers, your employees and your associates. She or he can show you how to make the best use of your space and resources to support your goals and grow your business.