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ASID Small Business Fundamental Curriculum



With more than 80 percent of ASID members owning their own small businesses, we know our members are keen to develop and refine their business acumen. To meet this need, ASID is pleased to launch an online small business curriculum especially for interior designers, presented by Steve Nobel of Nobelinks.

As part of the curriculum, ASID plans to offer live Accelerate Studio workshops in 2015, and we have partnered with Nobel to create this online, self-paced series of courses to help ASID members build their fundamental business practice knowledge. The series is designed to guide members in developing an effective business plan to improve their overall success and expand their design service offerings to key client groups. 

The series includes four course modules, each approximately one hour in length depending on your pace:

Course 1: Setting Your Intentions explores principles that support successful interior design practices. This course will get you thinking systematically about what you want from your business and help you start to develop your business plan.

Course 2: Attracting Clients looks at the market for interior design, in particular affluent clients. You will learn effective ways to position yourself, connect with them, and develop proposals that will get you hired by affluent clients.

Course 3: Managing Projects explores how you can create a culture of creativity for yourself, your employees, and contractors. The course also covers how to manage budgets, schedules and business issues throughout a project — from design to installation.

Course 4: Sustaining Your Practice covers how to sustain the financial performance of your practice, celebrate successful projects, and maintain long-term client relationships to develop future business.

After completing these courses, participants will have developed a draft business plan that can be put to work immediately. If participants need personalized help, ASID will coordinate with Steve Nobel to offer one-on-one consults following completion of the curriculum. (Additional fees may apply.)

Attendees also will receive a discount on Nobel’s Touchpoints of Interior Design.

Steve Nobel
Founder, Nobelinks

Steve Nobel founded his consulting firm Nobelinks in 1994 to specialize in the better markets for design at home by helping his clients to build home furnishings brands and expanding their design service offerings to key markets. He is an advisor to designers, author and advocate for advancing the market for interior design.

Nobel is the author of Touchpoints of Interior Design, a series of iBooks about attracting clients and building sustainable business practices, and the co-author of Aiming at Affluence: Marketing Interior Design to Luxury Clients. An ASID distinguished speaker, he presents CEU courses and speaks frequently about the business of design in design centers and showrooms throughout North America.

As faculty at the New York School of Interior Design and the Design Institute San Diego, Nobel prepares his students through his series of workshops titled "Design Entrepreneurship: Cycle of Success" with business insights into their profession and tools for running their own businesses. Earlier in his career, he was a trustee at Kendall College of Art and Design and a pioneer with FIDER (now CIDA). Prior to establishing Nobelinks, he was an owner and president of the John Widdicomb Company, and also served as managing director of Baker, Knapp and Tubbs, Ltd. in London.